Mr. Marketing: When your website is old and tired…
By Rob Weinberg
What’s the trick to creating a good website?
— Mel Thompson, Escondido
There are 8 billion-plus pages on the World Wide Web today.
To get attention for yours, build a site with user-friendly navigation, quality copy, good design, and insight into your customer’s profile. Then add in strategic planning.
Like with any marketing effort, you should map out your website’s objectives before doing anything concrete. Working methodically improves your results, minimizes expenses, and lowers your frustration level.
This is why you should invest the time now to significantly increase chances of achieving your objectives before writing a word, renting a photograph, or selecting a template.
Ask yourself these questions prior to developing your next site:
• What’s the site’s purpose?
• Who’s your audience?
• What is the site supposed to accomplish?
• Does your current site include all your important information?
• What do you like/dislike about your current site?
1. Color palette
3. Pictures and videos
4. Buttons and menus
5. Navigation structure
7. Form usage
• How many people visit your site each month?
• What do clients think of your website?
• Who updates the pages – you or a vendor?
By themselves these questions may seem simplistic. Yet taken together the answers build a blueprint enabling you to potentially construct a strategy for Web success. Like a completed jigsaw puzzle, these pieces should fit together into a picture of profitable online marketing.
Of course, one question you haven’t yet considered is how people will find your site. Your marketing mix might incorporate print ads, yellow pages, online ads, business cards, signs…the list is endless.
Why this final query? Because a nice site isn’t enough to close the deal anymore. Now you have to drive traffic, use the site to establish a relationship, then stay in touch with sales prospects, visitors and friends through newsletters and promotions.
It’s the only way to turn a lead into a customer these days.
By the way — nobody can guarantee you success or a top search engine position. At least not for the kind of money you want to spend.
With that said, I wish you a week of profitable marketing.
Mr. Marketing and his team have built dozens of very effective websites. Learn how to put their knowledge to work for you at www.askmrmarketing.com.
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