Category archives for: Business

Mr. Marketing: Doubling your chances for a sale

Rob Weinberg

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Mr. Marketing: You can blame Marcel Proust

Rob Weinberg

With auditory input overwhelming your ears and visual imagery hitting you from every direction, scent marketing has become the latest marketing frontier.

New Poway restaurant has Lebanese, Mediterranean menu

Owner Camille Bsaibes at Grenadine,  the family's third restaurant.  Photo by Emily Sorensen

Grenadine opened about a month ago and has been enjoying success ever since, said owner Camille Bsaibes.

Mr. Marketing: Stock photography a great small business tool

Rob Weinberg

Remember the saying “A picture’s worth a thousand words”? Studies show graphic images catch a reader’s attention in one-quarter second.

Big Band Jazz Machine returns to Bernardo Winery for Sunday concert

The 18-member Ira B. Liss Big Band Jazz Machine will be performing at the Bernardo Winery on Sunday.Photo courtesy of Ira B. Liss

Enjoy an evening of big band music with a concert Sunday night by the Ira B. Liss Big Band Jazz Machine at the Bernardo Winery.

Radisson renovation includes new suites, restaurant

The newly renovated lobby at the Radisson Hotel in Rancho Bernardo. Photos provided

The Radisson Hotel in Rancho Bernardo is a vastly updated facility now that a $4.5 million renovation has recently been completed.

Mr. Marketing: Can’t talk to you — now buy something

Rob Weinberg

Nick van der Schalie asked a simple question: What is Home Depot thinking?

Gupta Plastic Surgery offers wide variety of services

Dr. Abhay Gupta

Unsatisfied with your looks? Let Gupta Plastic Surgery help you with those nips, tucks and tweaks.

Mr. Marketing: What’s wrong with this picture?

Rob Weinberg

Our router is dying. The router connects my computer to the internet, I think. To paraphrase Star Trek’s Dr. Leonard McCoy; “I’m a writer, not a computer technician.”

StoneRidge Country Club has new deals, updated facilities

StoneRidge Country Club’s head golf professional Mike Feeney, left, and general manager Ron Gorski. Photo by Emily Sorensen

StoneRidge Country Club is working hard to make sure its guests have the best experience possible.