Category archives for: Mr. Marketing

Mr. Marketing: Be patient, the next sale is coming

Rob Weinberg

U.S. car sales are booming since December. Projected 2012 domestic unit sales are 14.5 million.

Mr. Marketing: Don’t blink or you might miss the link

Rob Weinberg

When wearing my research hat I spend lots of time on Google seeking reference for websites, newsletters, and the like.

Mr. Marketing: Time to dust off that marketing plan

Rob Weinberg

It’s time to dust off your marketing plan and get your business out of neutral.

Ask Mr. Marketing: Negotiating the startup process

Rob Weinberg

Starting a business is, in a word, challenging, and it needs to be structured and well thought out before you jump in with both feet.

Target the right customers

Rob Weinberg

Are customer sales records worth saving? OH yeah!

Ask Mr. Marketing: Kiss me. Buy from me.

Rob Weinberg

Touching your customer — telling them who you are and learning about them — develops a relationship, not unlike dating.

Ask Mr. Marketing: Is your marketing run down?

Rob Weinberg

Every business, regardless of industry, requires marketing to survive and thrive.

Ask Mr. Marketing: Notes on speaking publicly

Rob Weinberg

Public speaking is a wonderful, low-cost, high-impact way of promoting one’s business.

Here’s an easy way to grow your business

Rob Weinberg

There are people who’ve expressed interest in you, your company, and your product. Not staying in touch with them guarantees lost sales.

Mr. Marketing: Don’t live by bread alone

Rob Weinberg

Just as a varied menu keeps a diner’s interest, a combination of marketing messages and tools captures a customer’s attention.

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