Category archives for: Mr. Marketing

Mr. Marketing: Stock photography a great small business tool

Rob Weinberg

Remember the saying “A picture’s worth a thousand words”? Studies show graphic images catch a reader’s attention in one-quarter second.

Mr. Marketing: Can’t talk to you — now buy something

Rob Weinberg

Nick van der Schalie asked a simple question: What is Home Depot thinking?

Mr. Marketing: What’s wrong with this picture?

Rob Weinberg

Our router is dying. The router connects my computer to the internet, I think. To paraphrase Star Trek’s Dr. Leonard McCoy; “I’m a writer, not a computer technician.”

Mr. Marketing: 50 shades of opportunity

Rob Weinberg

Sex. Cruelty. Romance. Popcorn.

Mr. Marketing: Targeting the right audience with your list

Rob Weinberg

You’re on so many mailing lists that you’ve got bad information out there someplace. We all do.

Mr. Marketing: So, you want to build a business website?

Rob Weinberg

Many people don’t realize the level of involvement for creating a productive web site.

Mr. Marketing: Those mysterious missing asterisks

Rob Weinberg

Those qualifiers tell me — the buyer — what I’m getting myself into. But when the footnote’s missing, I wonder: are you sloppy or are you hiding something?

Mr. Marketing: The wisdom of Calvin’s mom

Rob Weinberg

If you get no response from your sales prospect after three phone calls, establish a drip effort involving less intrusive emails and postcards.

Mr. Marketing: If you can’t beat ‘em, join ‘em

Rob Weinberg

Mom always tells me there are four things you shouldn’t talk about with strangers: sex, money, politics, and religion.

Mr. Marketing: Avoiding common e-mail mistakes

Rob Weinberg

Don’t be annoying. Sending too many e-mails upsets people.

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