Getting more press for less
The idea of getting your story “out there” for “free” understandably entices most business owners.
May 15 2013 | Posted in Mr. Marketing | Read More »
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Mr. Marketing
‘Now I’m afraid to eat anything!’
The end of the school year means it’s time for my book report about “Salt Sugar Fat.”
Mr. Marketing: Why should somebody hire you?
USP stands for Unique Selling Proposition. It answers the question “Why should I hire you versus your competition?”
How do you handle profits?
Shipping and handling (S&H in the industry) and product fulfillment are key to customer satisfaction and profits for merchandise marketers.
Setting fire underneath your business’ sales
Matchbooks, first patented in 1892, have been used as promotional tools by the likes of Pabst Beer, American Tobacco Company and Wrigley’s Gum. Their manufacture peaked in the early 1950s, then steadily declined due to the prominence of disposable lighters and anti-smoking campaigns.
Mr. Marketing: Here’s how to improve email results
Repeatedly use one or two strategies and I promise you’ll see attrition on your mailing list.
Mr. Marketing: Marketing your business on a tight budget
With overall budgets tightening daily, doing more with less has become THE driving business philosophy.
Ask Mr. Marketing: Do signs help a business?
It depends on your business. A hair stylist working from home might prefer to keep a low profile to avoid irritating the home owners association. On the other hand, a dentist with a home office might want visibility and extra foot traffic.
Mr. Marketing: ‘Robo-calls’ are his hang-up
I’ve stopped listening to the disjointed words, echoes, and impersonal communiqués, hanging up the moment they start.
Mr. Marketing: Being a drip brings more business
By Rob Weinberg, Ask Mr. Marketing On the first of every month for 15 years I’ve sent out a free electronic newsletter to any interested readers. Each issue contains industry information, factoids, fun stories and videos. The content — requiring extensive research, creative writing, hard work and consistent discipline — reflects my personality. Even when [...]
