Category archives for: Mr. Marketing

Ask Mr. Marketing: Thinking beyond Thanksgiving

Rob Weinberg

Happy Thanksgiving! This is traditionally a day to appreciate what we have before killing each other searching for that next “must-possess” item.

Mr. Marketing: More hot dogs, please

Rob Weinberg

With pleasure. I ran this story years ago, demonstrating how marketing’s an investment in your business, not an expense. It’s as true today as it was then.

Mr. Marketing: Ignore Boomers at your peril

Rob Weinberg

“Ask Mr. Marketing” by Rob Weinberg You may recall I’m not very technical. This is problematic when seeking technical help online. Apparently, most technical service representatives believe I should know how to connect the Whozits to the Whatchamacallit, and I’m a doofus if I don’t. Of course if we all knew everything about computers these [...]

Mr. Marketing: Let clients in on your vacation plans

Rob Weinberg

¡Hola! My bride and I just celebrated our 25th anniversary on the Mexican Riviera Maya. There we over-drank, overate and overslept at every opportunity. We spent time in the ocean, the jungle, in underground lakes, and on a zip-line shouting “Yee-ha!” with newfound friends.

Mr. Marketing: Let’s start from the very beginning

Rob Weinberg

An email’s first sentence sets the tone for your entire marketing message. The reader wants to know “What’s In It For Me?”

Mr. Marketing: Can’t find the taco guy

Rob Weinberg

Imagine going to a job fair, meeting hundreds of potential employers, and having neither business card nor resume. Lost opportunity, right?

Ask Mr. Marketing: Stop pestering me!

Rob Weinberg

There’s a political candidate who keeps hounding me.

Mr. Marketing: Work with the customers you already know

Rob Weinberg

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

Mr. Marketing: Work with the customers you already know

Rob Weinberg

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

Mr. Marketing: Merry un-birthday to you

Rob Weinberg

If you’re going to try connecting with something as personal as a birthday, make sure you’ve got the right information!

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