Category archives for: Mr. Marketing

Mr. Marketing: Tips on how to be a better client

Rob Weinberg

It’s smart business to examine your sales process from the other side of the desk.

Mr. Marketing: Doubling your chances for a sale

Rob Weinberg

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Mr. Marketing: You can blame Marcel Proust

Rob Weinberg

With auditory input overwhelming your ears and visual imagery hitting you from every direction, scent marketing has become the latest marketing frontier.

Mr. Marketing: Stock photography a great small business tool

Rob Weinberg

Remember the saying “A picture’s worth a thousand words”? Studies show graphic images catch a reader’s attention in one-quarter second.

Mr. Marketing: Can’t talk to you — now buy something

Rob Weinberg

Nick van der Schalie asked a simple question: What is Home Depot thinking?

Mr. Marketing: What’s wrong with this picture?

Rob Weinberg

Our router is dying. The router connects my computer to the internet, I think. To paraphrase Star Trek’s Dr. Leonard McCoy; “I’m a writer, not a computer technician.”

Mr. Marketing: 50 shades of opportunity

Rob Weinberg

Sex. Cruelty. Romance. Popcorn.

Mr. Marketing: Targeting the right audience with your list

Rob Weinberg

You’re on so many mailing lists that you’ve got bad information out there someplace. We all do.

Mr. Marketing: So, you want to build a business website?

Rob Weinberg

Many people don’t realize the level of involvement for creating a productive web site.

Mr. Marketing: Those mysterious missing asterisks

Rob Weinberg

Those qualifiers tell me — the buyer — what I’m getting myself into. But when the footnote’s missing, I wonder: are you sloppy or are you hiding something?

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