Category archives for: Mr. Marketing

Mr. Marketing: Targeting the right audience with your list

Rob Weinberg

You’re on so many mailing lists that you’ve got bad information out there someplace. We all do.

Mr. Marketing: So, you want to build a business website?

Rob Weinberg

Many people don’t realize the level of involvement for creating a productive web site.

Mr. Marketing: Those mysterious missing asterisks

Rob Weinberg

Those qualifiers tell me — the buyer — what I’m getting myself into. But when the footnote’s missing, I wonder: are you sloppy or are you hiding something?

Mr. Marketing: The wisdom of Calvin’s mom

Rob Weinberg

If you get no response from your sales prospect after three phone calls, establish a drip effort involving less intrusive emails and postcards.

Mr. Marketing: If you can’t beat ‘em, join ‘em

Rob Weinberg

Mom always tells me there are four things you shouldn’t talk about with strangers: sex, money, politics, and religion.

Mr. Marketing: Avoiding common e-mail mistakes

Rob Weinberg

Don’t be annoying. Sending too many e-mails upsets people.

Mr. Marketing: Giveaways at trade shows?

Rob Weinberg

Giving away SWAG (Stuff We All Get) during trade shows promotes goodwill, creates awareness, and potentially enhances your brand.

Mr. Marketing: Standing out of the graduating crowd

Rob Weinberg

By Rob Weinberg, “Ask Mr. Marketing” Congratulations, soon-to-be-graduates! You’re about to receive diplomas, some gifts and maybe even a scholarship or two. Before all heck breaks loose and you get into summer celebrations, consider how mailing a thank you note to the gift-giver or scholarship committee will differentiate you from the majority of students and [...]

Mr. Marketing: Motivating customers the old-fashioned way

Rob Weinberg

Though you obviously want to bring new sales prospects in through the door, it’s always easier and less expensive to get more business from existing customers.

Mr. Marketing: Too many choices cause complications

Rob Weinberg

Too many choices complicates decision-making and causes shoppers to freeze or postpone a purchase out of uncertainty or frustration.

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