Mr. Marketing: Be patient, the next sale is coming

U.S. car sales are booming since December. Projected 2012 domestic unit sales are 14.5 million.

U.S. car sales are booming since December. Projected 2012 domestic unit sales are 14.5 million.

When wearing my research hat I spend lots of time on Google seeking reference for websites, newsletters, and the like.

It’s time to dust off your marketing plan and get your business out of neutral.

Starting a business is, in a word, challenging, and it needs to be structured and well thought out before you jump in with both feet.

Touching your customer — telling them who you are and learning about them — develops a relationship, not unlike dating.

Every business, regardless of industry, requires marketing to survive and thrive.

Public speaking is a wonderful, low-cost, high-impact way of promoting one’s business.

There are people who’ve expressed interest in you, your company, and your product. Not staying in touch with them guarantees lost sales.

Just as a varied menu keeps a diner’s interest, a combination of marketing messages and tools captures a customer’s attention.