Category archives for: Mr. Marketing

Ask Mr. Marketing: Packaging your child properly

Rob Weinberg

Most employers will arguably hire a Diane over a Dweezil, whether or not they’re aware of the reasons for their decision.

Ask Mr. Marketing: The many possible reasons behind ‘no’

Rob Weinberg

A customer’s “no” could even be a negotiating tactic to get a better deal. However, it probably doesn’t mean he hates you.

Mr. Marketing: You get what you pay for

Rob Weinberg

In today’s do-it-yourself (DIY) atmosphere it’s tempting to write copy, design web sites, and create videos. Dozens of web sites provide free services to help you.

Mr. Marketing: Hands off my stuff!

Rob Weinberg

This is my 350th column. Time to discuss plagiarism – passing off someone else’s creative work as your own.

Mr. Marketing: Even Big Bird makes mistakes

Rob Weinberg

A sharp-eyed reader recently asked for comment about an email newsletter that was well-designed, had a cohesive message, and was obviously targeted to a house mailing list. It appeared to be part of a multi-part campaign, with overall messaging that probably included direct mail, events, and other communications outlets.

Words to remember you by

Rob Weinberg

A slogan (tagline) under 10 words helps summarize your message, tying together your business image in customers’ minds.

Mr. Marketing: A $25 investment protects business

Rob Weinberg

I’ve owned marketbuilding.com since 1995 and have built my business — The MarketBuilding Team — around that name.

Mr. Marketing: Giving it away grows your business

Rob Weinberg

Ever noticed patterns of giving? In December everyone’s full of love, extending a hand, and looking for ways to help the next guy. By February…not so much. Maybe it’s because the Christmas bills have finally arrived.

Mr. Marketing: Romance and risk taking

Rob Weinberg

Scott and Fran were together throughout my high school career. They just “worked” as a couple, and everyone assumed they’d be a lifelong success.

Mr. Marketing: Fashionistas may ruin your business

Rob Weinberg

Pop quiz: What do Clark Gable, John F. Kennedy and Leonardo DiCaprio have in common?

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