Category archives for: Mr. Marketing

Ask Mr. Marketing: Stop pestering me!

Rob Weinberg

There’s a political candidate who keeps hounding me.

Mr. Marketing: Work with the customers you already know

Rob Weinberg

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

Mr. Marketing: Work with the customers you already know

Rob Weinberg

I recently read that the Los Angeles City Council wants to offer cash incentives to lure citizens into the voting booth. As part of the plan, voters would also be automatically entered into a $50,000 drawing.

Mr. Marketing: Merry un-birthday to you

Rob Weinberg

If you’re going to try connecting with something as personal as a birthday, make sure you’ve got the right information!

Mr. Marketing: Tips on how to be a better client

Rob Weinberg

It’s smart business to examine your sales process from the other side of the desk.

Mr. Marketing: Doubling your chances for a sale

Rob Weinberg

An A/B split is the way marketers simultaneously test two similar offers to the same audience. Once the offer generating better results is determined, it can be expanded to the world at-large.

Mr. Marketing: You can blame Marcel Proust

Rob Weinberg

With auditory input overwhelming your ears and visual imagery hitting you from every direction, scent marketing has become the latest marketing frontier.

Mr. Marketing: Stock photography a great small business tool

Rob Weinberg

Remember the saying “A picture’s worth a thousand words”? Studies show graphic images catch a reader’s attention in one-quarter second.

Mr. Marketing: Can’t talk to you — now buy something

Rob Weinberg

Nick van der Schalie asked a simple question: What is Home Depot thinking?

Mr. Marketing: What’s wrong with this picture?

Rob Weinberg

Our router is dying. The router connects my computer to the internet, I think. To paraphrase Star Trek’s Dr. Leonard McCoy; “I’m a writer, not a computer technician.”

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