Mr. Marketing: Humor has its place in marketing
The old saying “You can catch more bees with honey than with vinegar” reminds us of the value of humor.
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Mr. Marketing
Mr. Marketing: Controlling how the cookie crumbles
Regular readers know I’m all about finding different ways to position yourself in the marketplace. Which is why, to celebrate National Girl Scout Cookie Day (Friday), I’m applauding Taryn Kilgore’s marketing efforts.
Mr. Marketing: Do oddly shaped business cards work?
I’ve seen cards that are 9 inches by 6 inches, others only one-half inch high. I’ve gotten cards with holes punched in them and glitter or jewels glued on them.
Mr. Marketing: It’s all about packaging
It’s college season! My teenager’s being inundated with thousands of brochures, postcards, fliers, emails, and phone calls from hundreds of potential collegiate suitors.
Mr. Marketing: How do you spell that?
If this company made me work to find them, I’m wondering what they’d be like if we signed a contract.
Mr. Marketing: Make your customers yelp
Social networking has taken word-of-mouth marketing to a higher plane, sharing your thoughts about any business with the immediate world.
Mr. Marketing: We’re all out of tomorrows!
On the off-chance things continue beyond this Friday, I have some suggestions to improve everyone’s lives in 2013.
Mr. Marketing: Are licensed characters good or bad?
As a parent I’m troubled that licensing quickly crosses the line from frivolous to brainwashing. A child can’t make the distinction.
Mr. Marketing: Remember your customers
In 2008 my teenager opened an account at a Rancho Bernardo bank. When they got bought out we moved across the street with them.
This week I went to deposit a check into her account. I’m legally recognized as the primary name on this account.
Mr. Marketing: I need to borrow $10 million
By Rob Weinberg, Ask Mr. Marketing As I watched the Macy’s parade last Thursday I suddenly envisioned a 40-foot-long, 20-foot-high Panama hat flying over the crowd. The hat was held down by 50 people, each wearing a blue blazer, blue jeans, and a Panama hat. “MarketBuilding.com” was emblazoned on each headband. Figuring it’s an easy [...]
Nov 28 2012 | Posted in Mr. Marketing | Read More »
