By Emily Sorensen
This month marks the one-year anniversary of fine, custom jewelry and repairs for Poway Fine Jewelers.
Tim Dooley, the owner and operator of Poway Fine Jewelers, took over the location when Doug Philips, the owner of Philips Jewelers, retired from retail. A 40-year veteran jeweler, Dooley has spent this past year doing what he does best: creating unique jewelry pieces, doing repair work, and providing affordable prices and excellent service to his customers. “I provide affordable fine jewelry, and I’m feisty about quality,” said Dooley.
“It’s been a good year,” said Dooley, who said that the location of his store was a big part of the past year’s success. “[The customers] know my name and they know I’m here. I just really want to thank them.”
While Dooley said that a few things had changed in his store over the past year, one thing that hasn’t is the level of quality he provides his customers. “[I offer] exceptional custom work, and unnoticeable repair,” said Dooley. “The best thing is that it hasn’t changed. I’ve done it so long this way, I don’t think change is a good thing.”
Dooley’s custom work is something that sets his store apart from other jewelry stores, not just for his talent in the crafting of the piece, but in all steps. “I’m a good interviewer of people who can’t find what they’re looking for,” said Dooley. “I’m intuitive, a great craftsman, and gifted at putting together custom work.” One of Dooley’s most common types of custom work is wedding rings, especially “second” wedding rings, for longtime married couples who are looking to replace or update an older, dated style of ring to something more contemporary.
There are a couple of new additions in Dooley’s store since its opening last year, including displaying and selling local art, and Dooley’s part-time employee, Xotchitl, who he describes as “a powerhouse.” More than just someone to run the register, Dooley said Xotchitl has over 20 years experience in retail jewelry, and is trained in gemology, allowing her to not only assist customers, but help him handle suppliers and other behind-the-scenes work as well. “I have a big advantage when she’s here,” said Dooley.
Dooley said he isn’t planning on having any hugely expensive pieces in his store anytime soon. “I’m not planning on having any five or six thousand dollar pieces in the case to wow people,” said Dooley. “I want people to feel comfortable. This isn’t a stuffy old jewelry store. I want to promote a feeling of comfort in the community.”
Poway Fine Jewelers is located in the Target center at 14857 Pomerado Road. Their number is 858-748-1000.