Trending

Advertisement

Unicorn Jewelry a quality family-owned business since 1981

Share

By Emily Sorensen

Want to find the best quality jewelry at the best value? Then visit Unicorn Jewelry in Rancho Bernardo.

Unicorn Jewelry opened in 1981 and has been family-owned and operated by the Nasseri family since the beginning.

“We’ve become one of San Diego’s premier jewelry stores,” said Fred Nasseri, who owns the store along with his sister and wife. “We take pride in being family-owned and operated. Family is always on the premise, and most of our staff have been with [the store] for anywhere from five to 20 years.”

Jewelry is in Nasseri’s blood. His mother’s family were jewelers and he learned the trade from his grandfather. He received further training when he came to the United States from Iran in the 1970s.

“The United States granted my family the opportunity to survive, and the community gave us the chance to become who we are,” said Nasseri. “We’re grateful for that.”

When he and his family opened the store in 1981, it was a major gamble.

“We had to put everything we had into it,” said Nasseri. “We chose the name Unicorn, because we needed all the luck we could get.”

The luck of the unicorn seems to have paid off, because over 30 years later, the store remains, offering quality jewelry and watches to the community.

“We have six full-time jewelers on the premises, and two full-time watchmakers,” said Nasseri.

All work is done on the premises.

“We’re perhaps the only jewelry store in North County that has everything under one roof,” he said.

Nasseri said he and everyone else at Unicorn Jewelry take pride in offering the highest quality of service to their customers. “We have the highest amount of returning customers because of our service,” said Nasseri. “We take pride in our work.”

Nasseri said Unicorn Jewelry also strives to provide the best quality and the biggest selection at the best value to their customers.

“We understand that people have many choices,” said Nasseri. “We offer the best service and the best quality and the best value.”

When he’s not busy with the store, Nasseri spends his time giving back to his community. “We’re known to give back,” said Nasseri. “The community gives so much to us, and we give back.”

Nasseri is a member of the Rotary club, a member of the San Diego Regional Chamber of Commerce and serves on the Palomar Health board. “We’re involved in many charities as well,” said Nasseri.

Unicorn Jewelry is located at 16781 Bernardo Center Dr. in Rancho Bernardo and is open 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday, closed Sunday.

For information, call 858-487-6454, email support@unicornjewelry.com or visit www.unicornjewelry.com.

Advertisement