Patients treated like family at Insight Dermatology

By Emily Sorensen

If you’re looking for medical or cosmetic dermatological care, look no further than Insight Dermatology, located at 10672 Wexford St., Suite 205 in Scripps Ranch.

Insight Dermatology, operated by Dr. Bryan Chen and Dr. Matthew Cole, offers a broad range of services, which includes medical and cosmetic dermatology procedures, as well as minor skin cancer surgery.

Chen and Cole focus their business on not only providing their patients with the best care, but the best customer service as well. “We try to treat patients as we would a family member,” said Chen. “Not only in bedside manner, but in trying to find the most cost-effective methods for treating them as well.”

The clinic’s cosmetic offerings include Botox, fillers, acne scar removal, cosmetic mole removal and treatment of sun damaged skin. Insight Dermatology’s business, however, is predominantly medical, and includes treatment of acne and psoriasis, as well as autoimmune diseases such as lupus. “We do see all rare rashes and skin growths [as well],” said Chen.

Insight Dermatology was started in 2008 by Chen, with Cole joining him in the practice last year. “I wanted to offer the full range of services to patients, and focus on patient service,” said Chen. “In some larger groups and organizations, personal care can get lost a little bit. We offer high-quality care and customer service.”

Cole, who previously worked for a large health care organization, joined Insight Dermatology while looking to provide friendlier, more hands-on care to his patients. “At our office, we strive to provide more personal care and easy access to care,” said Cole. “In a private practice, we can offer a full range of dermatological service, and offer the expert care for skin that board-certified dermatologists [in larger practices] offer. We’re experts on all forms of skin care.” Chen said that Cole joining the practice has allowed them to be even more accessible to patients.

Another benefit to a smaller practice, said Chen, is the ability to make policy changes on the fly. “We have a lot of flexibility in how we can treat our patients,” said Chen. “If there’s an issue with how the visit went or with the office policies, we can make changes [in our policies] almost immediately.”

“In larger organizations, things almost never change because of bureaucracy,” Cole added.

Another focus the two doctors share in their practice is on making sure their patients are happy with their treatment, and educated. “Dr. Chen and I really, truly share a commitment to patient satisfaction,” said Cole. “Dr. Chen and I both try to educate our patients, spend time with them and not rush them. We make sure all their questions are fully answered. We both have experience teaching, so we can teach our patients. Dermatological care can be complicated, and our patients often haven’t heard about their conditions. The best outcome is when patients truly understand their condition, and follow the regimen [we set] correctly.”

Insight Dermatology is open 8 a.m. to 5 p.m. Monday through Friday. To make an appointment or find out more, call 858-693-3000 or visit

www.insightderm.com

.