Trending

Advertisement

Mr. Marketing: Making employees feel welcome

Share

Several years back I found myself starting a new job.

With different routines and unknown co-workers I was nervous pulling into the parking lot that first day.

My unease lasted until I discovered business cards and personalized note pads awaiting my arrival at my desk.

Immediately, I felt I belonged. Later, as a consultant, I landed a long-term contract developing and running an in-house advertising agency. The assignment brought me to the client’s office several days each week over a period of many months.

Universally recognized as a hired gun, I was treated differently than employees and never felt fully accepted. Then came the day when my name plate was attached to my cubicle, and a fascinating thing happened.

I suddenly found myself wanting to participate in company functions and to develop relationships with employees. The moment my name was attached to the company’s in this manner I began feeling a greater connection. My pride in everyone’s efforts to build the company’s success grew.

Though still a consultant, I instantly felt like I belonged. For me, their success had become personal. In neither case had anything tangible changed. Demands on my time remained the same, as did my compensation.

But these subtle connections made me want to work harder, stay later, and reach out to coworkers more. This suggests any business benefits by quickly assimilating those working on your behalf. Making someone feel welcome provides additional incentive for them doing their job just a little bit better.

The Golden Rule says we should treat others as we wish to be treated ourselves.

Businesses operating this way are sure to benefit. Treat someone like family, and they’ll behave accordingly.

Call it a self-fulfilling prophecy.

As you examine your work environment, consider ways to include interns, consultants, and service providers in your business’ activities. Invite them to company holiday parties or picnics. Show them they matter to you as more than a number in a ledger. Make it personal. Of course, there is such a thing as getting carried away. That’s why you won’t be inviting Google’s staff to dinner in your home anytime soon.

But extending a hand and saying “Welcome!” to that new person you’re doing business with can potentially have a huge impact on your company’s fortunes.

With that said, I wish you a week of profitable marketing.

Find common sense marketing at www.askmrmarketing.com.

Advertisement